Enterprise & Marketing (Business Studies)

Our chosen course for Key Stage 4 Business Studies is the OCR Cambridge National in Enterprise and Marketing. This is an exciting and varied course, with many practical elements that not only prepare our learners for college and sixth form but also the world of work. For this course, all learners study three mandatory units covering enterprise and marketing concepts where they have to design and market a viable business proposal.

The first unit underpins the wider learning in this qualification. Learners develop essential knowledge and understanding of enterprise and marketing concepts, which are applied to the other units within the qualification. This unit is assessed by an external examination in Year 10.

In the second unit, learners develop the skills needed to design a business proposal to meet a scenario set by the exam board. They identify a customer profile for a specific product, complete market research to generate product design ideas and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. This unit is assessed internally with candidates producing a detailed portfolio of work during their Business Studies lessons.

In the final unit, learners develop the skills needed to create a brand identity and promotional plan for the product proposal they produced in the previous unit. They develop pitching skills in order to introduce their proposal to an external audience. This unit is assessed through a formal presentation that is completed towards the end of the course.

Further information about this course can be obtained by contacting Mr. Palmer or navigating to the Cambridge Nationals section of the OCR website.